Last year, the media made it clear that the fake tan trend is back. With many Brits waking up to the benefits of getting that sun-kissed glow without risking skin damage, it seems that spray tans are once again here to stay.
For beauty professionals, responding to this trend proactively could boost sales. Along with adding another skill to any beautician’s repertoire, spray tanning can enhance people skills, boost business, and promote strong customer satisfaction.
Below, we’ve covered five of the biggest reasons why salons in the UK should consider expert training for spray tanning.
Professional training will ensure that you learn about the latest tanning techniques and the most suitable products to use – and you’ll gain specialised knowledge too. Obtaining an industry-approved spray tanning certification will give you more credibility in your role.
Being qualified means that you’ll gain a better understanding of different skin types, plus a little bit of the theory behind how and why spray tan changes skin tone. When a client comes to you with a specific request, you’ll be able to put the pieces together and bring their beauty vision to life.
Investing in a spray tanning course could give your business more scope for success.
Firstly, more clients will be attracted to your business with each additional service you offer. Spray tanning might not be available in every town, so those looking for that specific treatment will be willing to travel for it. You could also offer different levels or packages with the spray tanning, giving you more flexibility to offer premium services.
Along with the practical knowledge gained on the course, your training will help you to market new services more effectively and set competitive prices.
Being professionally trained makes sure that you can provide safe and high-quality services to your clients, no matter the discipline or focus.
After taking a spray tan course, you’ll know more about using the best possible products. You can also use your knowledge to recommend tweaks or specific techniques according to individual needs. Above all, having a track record of providing thoughtful aftercare and following all safety protocols will build client trust.
With strong customer feedback and positive results, your brand reputation will grow through referrals and repeat customers.
Lastly, there are some distinct health and safety benefits that come with spray tanning accreditation too. You can also encourage clients to avoid the sunbeds for healthier skin.
Most spray tanning courses involve modules on important safety procedures like client consultations. The ability to offer expert pre- and post-tanning advice means that clients will leave their appointment with confidence to make the most out of their spray tan.
Furthermore, supplementary equipment like the HVLP machine should only be used by qualified staff to ensure safe and error-free application. For beauty salons, expert accreditation is often the missing piece to help differentiate you from competitors – and boost client confidence in your skills!
